You are here: Home > Blog > How-To Guides for Trade Show Success
We found 0 results matching your criteria.

How-To Guides for Trade Show Success

At APG Exhibits, we're committed to ensuring your trade show or event is a resounding success. Our comprehensive collection of 'How-To' articles provides expert insights on selecting the perfect display, designing impactful visuals, and strategies to attract more attendees to your booth. Explore our categorized guides below to elevate your next event.


Canada-Event-2How to Update a Trade Show Booth with New Technology

Any modern business uses the newest technology in their marketing efforts. That statement is true with trade shows and trade show booths too. This is a fact that consumers are all too aware of. They are more likely to visit a trade show booth that incorporates some of today's newest technologies than a booth that doesn't. Incorporating new technologies into a trade show booth doesn't have to cost a company thousands of dollars. Here are a few, inexpensive trade show pieces that can help your brand use flat screen monitors or iPads at your next trade show exhibit. Read More . . .



Canada-Event-2How to Promote Your Next Trade Show Event

One of the most important parts about promoting your brand at a trade show occurs before the trade show even begins. Pre-show promotions lets your loyal customers know that your company will be attending an upcoming trade show to show off new products and services. You want to let people know that they will be getting the inside scoop on your newest items. But how do let people know when and where you will be showcasing at this trade show? Here are a few tips. Read More . . .



Canada-Event-2How to Create a Powerful Trade Show Booth

Creating an attractive and powerful trade show booth means using a variety of displays in one trade show exhibit. Not only should you have a booth backdrop, you should also be using retractable banner stands, iPad displays and counters. The key is to use all of these displays at once without making it appear cluttered or forced. Read More . . .



Canada-Event-2How to Save Money on Trade Show Marketing

The goal of trade show marketing is to gain more revenue than your marketing efforts costs. That's why it's vital to save money where you can in trade show marketing. Here are three simple tips to help any event marketer save money when planning for trade shows or any promotional event: Read More . . .


How to Choose the Right Retractable Banner Stand

Many individuals benefit from the use of retractable banner stands since they provide one of the best and easiest banner displays due to their easy set up, as well as take down. These gadgets are mainly used for retail displays, trade shows, and special events. When the banner is not being used, it becomes remarkably easy to store it since it can be protected inside the base. Most of the equipment comes in a nylon carrying case. They are the most popular form of banner display. However, since there are many models available, a person needs to know the things to look for while buying this banner to ensure they enjoy all these benefits. Read More . . .


How to Choose the right Pop Up Displays

Looking for Pop Up Displays for your next trade show exhibit or event? Not sure which pop up display is the best option for your needs? I'll briefly explain some of the different options for pop up displays to hopefully help you make the right decision. Read More . . .




How to Properly Staff Your Trade Show Booth

Ok, so you've figured out the perfect trade show booth, the best products to show off, the free giveaways, information pamphlets and even the take home information is all good-to-go. Now it's time to finish the master plan by staffing your trade show booth correctly. Read More . . .


How to Create Effective Banner Stands

Banner stands are an easy way to add bold colors and graphics to any display. The large canvas area naturally draws attention where you want it. But before you start shopping for banner stands, ask yourself three questions: How often will you use your banner stands? What are you using the display for? What are your goals for the banner stands? Read More . . .


How to Assemble a Trade Show Booth That Stands Out

Is your company attending a trade show? Having the most noticeable and visible trade show booth is vital to draw attention to your company. With so many big companies and products to see, you must stand out to interest potential customers in your product line. Read More . . .


How To Save Money On A Trade Show Booth

Today's economy has had a serious effect on the amount most companies spend on conferences, conventions, fairs and exhibitions. However, market research continues to reveal having a presence at industry-specific events with a manned custom trade show booth could be crucial to long-term success. Balancing the price of portable displays against the cost of construction, installation, storage and design is difficult to accomplish. Read More . . .



Planning for summer outdoor display events can be tricky. Weather can change drastically within minutes. Without proper preparation, your outdoor displays can be swept away by strong winds or soaked through with summer rain. Here are Three Easy Steps to prepare for inclement weather at your summer outdoor display event. Read More . . .

  • Comprehensive Guide to Trade Show Banners

    Read our guide about how to choose the right retractable banner stand for your next trade show. Get informed before you buy as these often can last companies a lifetime if chosen correctly.

    More Info ›

  • Designing Your Trade Show Display Graphics

    Learn how to design eye-catching trade show display graphics with our expert tips and checklist. Follow our step-by-step guide to create professional and impactful exhibit graphics that leave a lasting impression.

    More Info ›

  • How to Update a Trade Show Booth with New Technology

    Trade shows are an essential opportunity for businesses to showcase their brand, products, and services. However, in today’s fast-paced digital world, an outdated booth can easily be overshadowed. Updating your trade show booth with modern technology doesn’t have to be costly or complicated. Here’s how you can integrate new technology to enhance your booth’s appeal and effectiveness.

    1. Use Interactive Digital Displays

    Large digital screens and touchscreen kiosks can instantly modernize your booth, making it more engaging for visitors. Instead of relying on static banners, consider these options:

    • LED Video Walls: Create an immersive experience with high-resolution video walls that showcase your brand story.

    • Touchscreen Displays: Allow attendees to browse product catalogs, sign up for newsletters, or interact with multimedia presentations.

    • Augmented Reality (AR) & Virtual Reality (VR): Provide an immersive way for visitors to experience your products and services virtually.

    Related Resource: How to Create a Powerful Trade Show Booth

    2. Incorporate Mobile Technology

    Most attendees will have their smartphones with them, so leverage mobile technology to enhance engagement.

    • QR Codes: Link to promotional videos, discount offers, or product information.

    • Event Apps: Develop a branded app with schedules, speaker info, and exclusive booth content.

    • Mobile Check-In: Allow visitors to register for giveaways or schedule meetings through their mobile devices.

    Related Resource: How to Promote Your Next Trade Show Event


    3. Utilize Smart Lighting and Digital Signage

    Lighting can set the tone and make your booth stand out from the competition.

    • LED Lighting Effects: Use programmable lighting to highlight key areas of your booth.

    • Digital Signage: Display dynamic content that can be updated in real-time to highlight different promotions throughout the event.

    4. Offer Live Streaming and Social Media Integration

    Expand your reach beyond the trade show floor by integrating social media and live streaming.

    • Live Streaming: Host live product demos and Q&A sessions for online audiences.

    • Social Media Displays: Use a live social media feed to display real-time mentions, hashtags, and attendee-generated content.

    • Photo Booths & Selfie Stations: Encourage visitors to take branded selfies and share them online with a custom event hashtag.

    Related Resource: How to Properly Staff Your Trade Show Booth

    5. Implement Smart Lead Capture and AI Chatbots

    Make it easier to collect and manage leads with digital solutions.

    • RFID or NFC Badges: Allow seamless badge scanning for easy lead collection.

    • AI Chatbots: Set up interactive AI assistants on tablets to answer common questions and collect visitor information.

    • CRM Integration: Sync all collected leads directly into your CRM for follow-ups.

    6. Provide a Hands-On Experience with Interactive Product Demonstrations

    Give visitors a reason to stay longer at your booth by offering interactive product demonstrations.

    • 3D Product Models: Let attendees interact with virtual models of your products.

    • Gamification: Use technology-driven games to keep visitors engaged while educating them about your brand.

    • Personalized Experiences: Utilize AI-driven recommendations to tailor experiences based on visitor preferences.

    Final Thoughts

    Integrating modern technology into your trade show booth not only enhances visitor engagement but also gives your brand a competitive edge. By leveraging interactive displays, mobile integrations, smart lighting, and AI-driven tools, you can create a memorable and effective trade show presence.

    Start small by incorporating one or two of these upgrades and gradually build upon them for future events. With the right approach, your trade show booth can become an innovative hub that attracts more visitors and maximizes your return on investment.

    More Info ›

  • Materials For Trade Show Banners: Which To Choose?

    Explore the best materials for trade show banners, comparing vinyl, PVC, and fabric options. It highlights the pros and cons of each, helping exhibitors choose the ideal material based on durability, portability, and visual appeal.

    More Info ›