Trade Show Graphic Design
attention of attendees at a hectic trade show venue can pose quite a challenge.
A trade show booth or other marketing exhibit won’t provide the promotional
results you’re hoping for if it doesn’t stand out on a crowded event floor. If
you’re relying on an uninspired generic display to attract attention to what
you have to offer, you’re sure to end up disappointed. The good news is that
APG Exhibits can help you get the most out of every event with our
award-winning graphic design service. With more than 100 years of combined
trade show display designing expertise at our disposal, we can help you create
a stunning display that will exceed your expectations when it comes to
increasing the level of interest in your booth.
We Provide Customized Graphic Design
At APG Exhibits, we
understand that no two businesses are alike – each company has its own unique
story to tell. That’s why we give you a variety of ways to customize your
graphic design so your booth provides a true representation of your company and
your brand. Tailor your banner graphic design to your liking by selecting from
a huge assortment of add-ons and accessories. We can provide custom standoffs,
arches and tension fabric displays that are printed with your logo. You’ll get
a beautiful made-to-order banner that you can easily incorporate into your
We Make the Banner Graphic Design
Process So Easy
As part of our
quest to make your job easier, APG Exhibits has simplified the banner design
process to make it as user-friendly as possible. Upon placing your order on the
individual product page, you will have the opportunity to request our design
service in the Artwork Options field. Once we receive your request form, your
assigned graphic designer will review your request and any accompanying
artwork. The designer will respond in a timely manner with any questions and an
estimation of your project’s completion time. It’s that easy!
Contact Us to Learn More About Our
Graphic Design Services
You already offer a
superior product or service. Let APG Exhibits help you make a lasting
impression with bold, visually appealing graphics that will be a big hit at
your next event.
Feel free to contact us by phone, email or live chat if you
have questions or would like additional information.
A Guide to Graphic Design for Trade Show Exhibits and Displays
Trade shows are a valuable tool to generate
leads and brand awareness. On average, companies set aside around 32% of their
budget to cover such events. If you’re going to spend money not only paying for exhibit booth
space but also on the elements you’ll need for an eye-catching booth, you’ll
want to create something that will capture the attention of event attendees.
For the best possible clarity, images should be approximately 100-120 Pixels per inch (PPI). If you cannot recreate the graphic in that resolution, it might
be best to hire a redesign specifically for your trade show presentations. It
would be better to have an image very close to the original than to present a
fuzzy, unprofessional looking graphic to potential customers.
Text on Images
Placing text on top of a photo or background
image can make the text difficult to read. With so many competing booths at a
trade show, most people won’t bother deciphering it. They will just move on to
another display. Make sure you either use a solid background behind text or
that you make the image transparent enough for the text to pop.
Company Style Guidelines
Does your company have a style guideline that
lists the typical fonts and styles used in company literature? It is best to
stick to this as closely as possible across all marketing mediums, even trade
shows. If your company lists Tahoma as the preferred font, then use Tahoma or a
similar font for trade show materials.
As a rule of thumb, print products look best with
serif fonts, and digital mediums look best with sans-serif fonts. This is part
of your company’s overall branding efforts and will pay off when your customer
base readily recognized your company’s overall look.
Visibility From Different Distances
Another thing to consider is whether your trade
show booth materials are visible at different levels. For example, at 100 feet
away, is your booth visible? This is the first look the crowd will get at your
booth, and it should draw people in from that distance. Think about placing
banners high and how to hook attendees into visiting.
What about at
25 feet away? How can you grab their attention? Ideas include visually dynamic
video that highlights your product.
Consider visibility once someone stops at your
booth. Where is the person’s gaze drawn? Is it visually enticing? What
information does it provide? These
different distances are called tiered content levels.
Everything from the size of font you use to the
color of text and background can draw people in. You should also pay attention
to how much negative space is around text. Negative space can put the spotlight
where you want it, such as on the text.
You need a strong balance between content and
negative space. Experienced designers can figure out this balance so your
graphics are visually pleasing to the masses. Too little negative space and
your graphics will be busy and distracting. Too much negative space and your
point might be lost in all the background noise.
Creating beautiful images for an exhibition
will help you get the most attention possible and help the cost of the trade
show booth pay for itself. With a little attention to detail, you’ll have some
amazing displays you can use over and over again to entice new leads to become