A Trade Show Exhibit Primer: 3 Things To Keep In Mind
You've Purchased A Trade Show Exhibit Space For An Upcoming Show - Now What??
If it's your first time exhibiting at a trade show there are probably a ton of things going through your mind. What type of exhibit should you purchase? How much money should you spend? What is the best way to attract potential customers towards your booth area? If you're asking questions like these, you're not alone! We meet people every day with the same queries, and we're here to help with 3 quick tips to keep in mind as you prepare.
1. Consistent Branding
Make every effort to ensure that your brand and/or logo is displayed consistently across the entirety of your trade show exhibit. If you have not yet set specific PMS colors for your brand, take the time to do so. PMS colors provide static reference points for whoever is printing your display, as well as a point of comparison for you to use in evaluating the quality of the final print. If needed, enlist the help of a professional graphic designer (we have some on staff!), which will take a lot of the guesswork out of the process.
2. Use Giveaways
Before you can engage the show's attendees and tell them how wonderful your product or service is, you'll first have to pull them into your trade show exhibit space. One of the absolute best ways of doing this is to utilize promotional giveaways. A smart, useful, dynamic giveaway - such as a tote bag, water bottle, or t-shirt - can go an incredibly long way towards bringing people into your exhibit space. APG can produce these for you too!
3. Have Your "Elevator Pitch" Prepared
Ok, you've pulled someone into your trade show exhibit, but now you have to sell them on your product or service. Many times you only have about 30 seconds to impress someone enough that they want to know more. Before the show, practice this pitch over and over again so that it comes off smoothly and naturally. Use a format similar to a mission statement, where you are able to quickly tell the listener precisely what is at the heart of your company.
These 3 tips are a great starting place for crafting a trade show exhibit experience to draw potential customers and greatly improve your return on investment. As always, if you have any questions, or if we can be of any service whatsoever, please don't hesitate