Trade Show Booth Design: 2 Tips to Keep a Customers Perspective

When designing and planning your trade show booth, start by putting yourself in the customers' shoes.

1. Know Your Audience

• Age
• Buying Power
• Industry
• Brand Personality

Make sure you know some of this basic demographic information to better tailor your trade show booth and trade show booth staff to gain the interest and trust of your target audience. You don't want to incorporate tons of interactive media displays and toys with staff using terms like "bro" if you're working with a more mature, professional audience. So before you make any decisions on how you should run your trade show booth, know your audience. But remember to leave them with something, like a trade show giveaway that is useful and they'll want to keep. For more information about trade show giveaways, check out this blog.

2. Let Your Trade Show Booth Do the Talking

When designing your trade show display booth, think from the perspective that you know nothing about your company. Many of the trade show attendees may not have ever heard of your brand and you want your trade show booth to communicate your brand and its products/services. Have some friends or family look at your final design and ask them if they get a clear message about your company. The last thing you want, is people walking by your trade show display booth confused. If a standard trade show booth like those found online don't seem to do the trick, ask to create a custom booth. Companies like APG Exhibits have a variety of ways to customize a trade show booth or create an entirely new display from scratch. However, sometimes it's difficult to make it perfect. That's why you need an outgoing group of people to staff your trade show booth and make sure trade show attendees leave with a solid understanding of your brand and its products/services. For more information on how to staff your trade show booth, visit our detailed blog.